brandawareness
Brand awareness is the extent to which consumers are familiar with a brand and can recall or recognize it. It is a foundational element of brand equity and a predictor of future purchase behavior. Awareness exists on several levels, from mere recognition of a brand logo or name to spontaneous recall when a category is considered. Distinctions are often made between unaided recall (unaided awareness) and aided recognition (recognition awareness), as well as top-of-mind awareness.
Unaided recall measures how readily a consumer lists a brand from memory without prompting, while aided recognition
Brand awareness supports consideration and choice by reducing search effort, shaping expectations, and supporting perceived quality.
Strategies to build awareness include consistent messaging across channels, broad reach campaigns, and content that informs