brags

Bragging, or a brag, is the act of speaking about oneself—one's abilities, possessions, or achievements—in a manner intended to impress others. The term can function as a verb (to brag) and as a noun (a brag or bragging). It is typically contrasted with more modest or neutral self-presentation.

In everyday use, bragging conveys pride but is often perceived negatively, as it can come across as self-centered or insincere. Some languages distinguish between bragging and boastful language; bragging is commonly felt to be more informal and direct, whereas boasting may carry a slightly more literary or formal tone.

A related term is humblebrag, a statement that claims modesty while highlighting a merit or success, often to evoke admiration or sympathy. Bragging is also discussed in relation to self-promotion, which can be strategic and context-dependent; in professional or competitive settings, a degree of self-assertion may be advantageous, though delivered tactfully.

Bragging appears across contexts from casual conversations and social media posts to sports, entertainment, and political rhetoric. Its reception depends on audience, tone, and cultural norms—what is deemed acceptable bragging in one community may be frowned upon in another. Reactions range from amusement to irritation, and excessive bragging can harm relationships or perceived credibility.

Related concepts include braggadocio, a more flamboyant or exaggerated form of bragging, and humblebrag as noted above.