bonuspiste

Bonuspiste, often written as Bonuspunkte in plural, is a unit in loyalty marketing representing reward value earned by customers in a loyalty or rewards program. The concept is used across retail, hospitality, travel, and financial services. Customers accumulate bonus points by making purchases, enrolling in programs, referring others, or using mobile apps, with accrual typically tied to spend or activity. The rate can be fixed (for example, one point per euro) or tiered and promotional (bonus multipliers during campaigns). Point value is not universal; programs define conversion rules, with points redeemable for discounts, products, services, or experiences. Redemption thresholds, expiration periods, and transferability vary by program and may involve partner networks with airlines, hotels, or retailers.

Some programs allow combining points from multiple customers or transferring points to family members, though rules differ. Bonus points are often promoted through limited-time offers, double points events, or welcome bonuses to attract new members. Data tracking is essential, typically via a membership card or mobile app, and privacy and fraud considerations are addressed in program terms. Problems may include point depreciation, expiry, and mismatch between promised value and actual redemption options.