bluffy

Bluffy is a term used in English-language discourse to describe something exceptionally soft and fluffy. It is used informally to denote plush toys, textiles, and other objects with a high pile or downy texture. The word functions as an affectionate descriptor and has appeared in online communities, parenting contexts, and consumer marketing.

The term appears to be a blend of fluffy with an -y suffix that imitates sound-imitating naming; its exact origins are unclear, but usage dates from the late 20th century and has proliferated in the 2000s in social media and blogs.

In fictional settings, bluffy has been used as the name of a small, round-bodied creature with dense, soft fur. Descriptions typically assign it a gentle temperament, nocturnal habits, and a diet of berries and insects. Bluffy are portrayed as shy but curious, and are popular in children's literature and animated series as mascots for comfort and warmth.

In consumer goods, "bluffy" is sometimes used as a product descriptor for plush fabrics and blankets with a long, plush pile. Care labels generally advise machine washing on gentle cycles and tumble drying low, with recommendations to avoid high heat to preserve texture.

As a flexible descriptor, bluffy can refer to objects, characters, or brands depending on context. It lacks a formal definition in standard dictionaries and is primarily encountered in informal speech, marketing rhetoric, and fan communities.