bloggen

Bloggen, or the act of blogging, refers to creating and maintaining an online publication composed of individual posts. These posts are typically displayed in reverse chronological order and may include text, images, links, and multimedia. The word blog is short for weblog; in some Scandinavian languages, "bloggen" is the definite form of "blog."

Blogging began in the late 1990s as personal online journals. The term weblog was coined by Jorn Barger in 1997, and the shortened form blog was popularized by Peter Merholz in 1999. Early platforms such as Blogger (launched in 1999) and later WordPress (2003) helped shape the modern blogosphere and lowered barriers to publishing.

Typical blogs feature posts arranged in reverse order, with options for categories, tags, comments, and archives. Posts often include hyperlinks, images, and embedded media. Many writers maintain a regular schedule and use editorial guidelines or style notes to manage tone, accuracy, and attribution.

Blogging platforms vary from hosted services to self-hosted systems. Popular options include WordPress, Blogger, Medium, and Tumblr, while many individuals publish using newsletters or microblogging formats. Monetization methods include advertising, sponsorships, affiliate links, and paid subscriptions, though many blogs are maintained as noncommercial or personal journals.

Blogs have influenced journalism, marketing, and public discourse by enabling direct, low-cost publishing and audience interaction. They raise questions about accuracy, transparency, and copyright, and may involve legal considerations around defamation and privacy. Accessibility and archiving are ongoing concerns in preserving digital content.