bevege

Bevege is a neologism used in some food and nutrition communities to describe beverages that foreground vegetables as their primary ingredient or focus. The term blends beverage and vegetable, signaling a product or recipe in which vegetables predominate over fruit, dairy, or other additives. Usage is informal and not standardized, and it appears mainly in health-food writing and marketing rather than in formal culinary nomenclature.

Origin and usage: Bevege emerged in online nutrition and vegan-cooking circles in the 2010s as a shorthand for vegetable-forward drinks. It is encountered mainly in blogs, social media posts, and menu descriptions within health-food contexts. The scope can include smoothies and juices where vegetables predominate, as well as savory broth-based drinks consumed as beverages in some cuisines.

Forms and examples: Common bevege drinks include green smoothies with leafy greens and herbs, cucumber-based beverages, tomato or carrot juice blends, and savory broths served as drinks. The defining feature is vegetable emphasis rather than fruit sweetness or dairy creaminess.

Market and reception: Some producers label products as bevege to appeal to health-conscious consumers seeking plant-forward options, lower sugar, or higher fiber. Critics say the term can be vague or redundant with existing categories such as vegetable juice or plant-based beverages.

See also: Vegetable juice; Plant-based diet; Vegan cuisine; Health food marketing.