bLg

BLG, short for Bilibili Gaming, is a Chinese professional esports organization based in Shanghai. It is owned and operated by Bilibili, a major video-sharing and streaming company. The organization fields teams in multiple video game titles and competes in national and international circuits. Its flagship presence is in League of Legends, where BLG's team participates in the League of Legends Pro League (LPL), the top level of Chinese competition, along with regional and international events.

In addition to LoL, BLG has teams in other titles such as Valorant and Honor of Kings, among others, reflecting Bilibili's broader focus on esports and content creation. The organization maintains a professional staff comprising players, coaches, analysts, and support personnel, and often runs youth or academy programs to develop emerging talent.

BLG also engages in content production and streaming, leveraging Bilibili's platform to build a fanbase around its teams. The organization participates in the wider Chinese esports ecosystem, where multiple major teams are backed by tech or media companies that integrate competitive play with media rights, sponsorships, and audience engagement.

Overall, BLG operates as a multi-title esports entity that combines professional competition with media and community activities, contributing to the visibility of Chinese esports on regional and international stages. It remains part of Bilibili’s broader strategy to invest in digital entertainment, gaming franchises, and online communities.