b2c2
B2C2, short for "Business to Consumer to Consumer," is a model that extends the traditional business-to-consumer (B2C) framework by incorporating a peer-to-peer (P2P) transaction layer. This model allows businesses to facilitate direct interactions between consumers, enabling them to trade goods, services, or digital assets with one another. The concept blends elements of e-commerce with social networking, leveraging technology to create a marketplace where users act as both buyers and sellers.
The origins of B2C2 can be traced back to early online marketplaces, but it gained prominence with
Key features of B2C2 include transparency, flexibility, and reduced intermediation, as it minimizes the role of
Examples of B2C2 platforms include peer-to-peer marketplaces like eBay, Airbnb, or decentralized applications (dApps) built on