audienceTarget

audienceTarget is a term used in marketing and software systems to describe the targeting specification that defines which individuals should receive a message, offer, or experience. In advertising and personalization workflows, audienceTarget identifies the subset of users or visitors that a campaign or feature aims to reach.

Purpose: The goal is to improve relevance, engagement, and efficiency by focusing resources on people most likely to respond. It supports budget optimization, higher conversion rates, and better measurement of campaign impact.

Composition and signals: Audience targeting relies on attributes such as demographics (age, gender, location), interests, behaviors, past actions (site visits, purchases), and contextual signals (device, time of day). These signals can come from first-party data, partner data, or inferred insights from activity in apps and websites. Lookalike or similar audiences, and exclusions (negative targets) are common refinements.

Implementation: In ad tech platforms, audienceTarget is realized by selecting predefined segments or uploading custom lists. In push notifications, email, or website personalization engines, it governs which users should receive a message. In software development, a variable or function named audienceTarget may be used to route content or configure feature flags for different user groups.

Privacy and governance: Access to targeting data is subject to privacy laws and consent. Practices emphasize data minimization, transparent disclosures, and the ability to opt out or modify targets.

See also: audience, targeting, segmentation, personalization, retargeting, lookalike audiences.