attitydstyrkor
Attitydstyrkor (attitude strength) is a concept in social psychology describing how strongly an attitude is held and how likely it is to guide thought, feeling, and behavior. A strong attitude tends to be more resistant to change, more influential in information processing, and more predictive of behavior than a weak attitude.
Strength is typically linked to several interrelated properties: certainty or confidence in the attitude, personal importance
Researchers assess attitude strength through different approaches. Explicit self-report scales measure certainty and importance; reaction-time tasks
Strong attitudes affect cognition and behavior in several ways. They tend to bias information processing toward
Development of attitudstyrkor is influenced by personal experience, affective commitment, identity relevance, and repeated expression or