attendeeexperience
Attendee experience refers to the overall perception and satisfaction of individuals attending an event, conference, trade show, or similar gathering. It encompasses all touchpoints across the attendee journey—from pre-event communication to on-site interactions and post-event follow-up—and is influenced by content relevance, service quality, and the usability of event technologies.
Core elements include registration onboarding, access and wayfinding, venue comfort and safety, program design and relevance
Measurement and evaluation: common metrics are attendee satisfaction scores, net promoter score, repeat attendance, session attendance,
Approaches to improve attendee experience include user-centered event design, journey mapping, personalization while protecting privacy, clear
Technology and trends: hybrid formats, virtual attendance options, on-demand content, RFID-enabled or app-based interactions for networking