atraktiivsed

Atraktiivsed is Estonian for “attractive” in plural form. It is the plural nominative form of the adjective atraktiivne and is used to describe more than one noun that has appeal or attractiveness. The term can refer to people, places, products or offers that are perceived as appealing.

In Estonian, adjectives agree with the nouns they modify in number and case. Therefore, atraktiivsed typically accompanies plural nouns in the nominative case, for example: atraktiivsed inimesed (attractive people), atraktiivsed pakkumised (attractive offers). In other cases the ending changes accordingly (for instance atraktiivsete inimeste for genitive plural, or atraktiivseid pakkumisi for partitive plural). The related noun atraktiivsus denotes the concept of attractiveness.

Usage of the word is common in everyday language, media, marketing and social contexts. It can describe both physical appearance and other appealing qualities, such as design, presentation or performance. While generally positive, the exact nuance depends on context and tone.

Etymology: atraktiivsed derives from atraktiivne, a loanword in Estonian formed from the international concept of attractiveness, with cognates in other European languages. The stem connects to the broader idea of attraction, rooted in the linguistic family around attrahere/attract-.

See also: atraktiivne, atraktiivsus.