ateriarytmi
Ateriarytmi is a proposed theoretical construct used in certain strands of linguistics and media theory to describe a mode of information processing in which tertiary contextual cues are deliberately minimized or de-emphasized. The term is typically described as a compound of an- (without) and tertiary (threefold), with a nod to immediacy and information processing; however, there is no single agreed etymology, and usage remains informal.
In practice, ateriarytmi refers to situations in which an audience relies primarily on primary content and
Contexts include narrative design, user interface, and data visualization. It is used to study cognitive load,
Reception has been mixed. Proponents argue that ateriarytmi offers a useful lens for analyzing minimalist communication
See also: minimalism, cognitive load theory, intertextuality, information theory, media studies.