Home

announcerread

Announcerread is a broadcasting term describing the on-air delivery of a scripted message by an announcer. The term, a blend of "announcer" and "read," is used to refer to concise, spoken announcements heard in radio, television, and online media.

Announcerreads are typically short, promotional, or informational in nature. They are produced for consistency with a

In professional practice, an announcerread may introduce a program, deliver a sponsor message, or provide a

The concept overlaps with related terms such as voiceover, on-air read, and promo copy. While some organizations

Origin and usage of the exact term are not widely documented in publicly available broadcasting literature;

See also: voiceover, teleprompter, broadcast scripting.

station’s
branding
and
may
be
performed
live
or
pre-recorded.
Scripted
reads
often
rely
on
teleprompters,
editors,
and
voice
talents
to
achieve
clear
pacing
and
tone.
brief
station
ID
and
weather
or
traffic
update.
The
emphasis
is
on
clarity,
brevity,
and
a
voice
that
aligns
with
the
broadcaster’s
persona.
distinguish
"announcerreads"
from
longer
narrations
or
interviews,
in
many
contexts
the
terms
describe
similar
short-form,
scripted
on-air
content.
discussions
generally
treat
announcerreads
as
a
subset
of
standard
on-air
reads
used
to
maintain
continuity
and
sponsorship
integration.