andtv

&TV is an Indian Hindi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. Launched on 2 March 2015, the channel aimed to cater to a younger demographic and offer a fresh perspective on entertainment, distinguishing itself from its sister channels. &TV quickly established a presence in the Indian television landscape by broadcasting a variety of programming genres, including drama series, reality shows, and comedy programs.

The channel's content often focuses on modern themes and relatable storylines, featuring a mix of established actors and emerging talent. &TV has been home to several popular shows that have garnered significant viewership and critical acclaim. Its programming strategy emphasizes innovation and contemporary storytelling, aiming to resonate with the evolving tastes of the Indian audience. The channel is available across various cable and satellite platforms in India and internationally, making its content accessible to a wide range of viewers. &TV continues to be a significant player in the Indian television market, contributing to the diverse entertainment offerings available to audiences.