analytica

Analytica is a proper noun used for several entities in science and business. The most prominent use is Analytica, an international trade fair devoted to laboratory technology, analysis, and biotechnology. Organized by Messe München, Analytica is held in Munich, Germany, and brings together manufacturers, distributors, and researchers who present analytical instruments, laboratory equipment, and related services. Since its inception in the mid-20th century, the event has grown into one of the leading venues for product launches, demonstrations, and professional exchange in the analysis industry; it is commonly paired with regional editions and related partner events.

In addition to the trade fair, Analytica is used as a brand element by multiple analytics-oriented companies, research institutes, and consultancy groups. The term derives from the word analysis and is often adopted to convey a focus on data, measurement, and the scientific method. Because Analytica is not the name of a single company, details about any specific organization should be verified with its official communications.

In media and fiction, Analytica may appear as the name of a fictional corporation or project in various works. Such usage is diverse and context-dependent.

See also: Analytics, Analysis, Cambridge Analytica.