alennuspolitiikka
Alennuspolitiikka, or "discount policy," refers to the set of rules and practices an organization uses to reduce the selling price of goods or services. The main objectives are to increase sales volume, attract new customers, clear obsolete inventory, or reward loyalty. Discount policies are common in retail, hospitality, and e‑commerce sectors, but they also apply to service industries and governmental programs.
Discounts can take several forms. Time‑limited promotions such as seasonal sales, flash deals, or clearance events
Policymakers and managers must balance short‑term revenue gains against long‑term brand perception. Frequent deep discounts may
When designing an alennuspolitiikka, firms analyze market data, competitive pricing, cost structures, and customer segments. A