affichages

An affichage is a form of public display or advertisement, typically found in urban environments. These displays can take various physical forms, including posters, billboards, and digital screens. Historically, affichages were primarily used for commercial advertising, promoting products and services. However, their application has broadened to include public service announcements, political campaigns, and cultural event promotions.

The term "affichage" originates from the French word for "display" or "posting." The practice of public display for communication and persuasion dates back centuries, with early examples including Roman inscriptions and medieval town criers. The modern concept of affichage, however, is closely linked to the development of printing technology and mass media in the 19th and 20th centuries.

Modern affichages leverage a range of technologies. Traditional static posters are still common, often placed in designated public spaces like bus shelters, kiosks, and along streets. Digital affichages, also known as digital out-of-home (DOOH) advertising, have become increasingly prevalent. These utilize LED or LCD screens to display dynamic content, allowing for frequent updates, targeted messaging, and interactive features. The effectiveness of affichage is often measured by its reach, visibility, and ability to capture the attention of passersby. It remains a significant component of urban communication and advertising strategies.