adveriaalit
Adveriaalit is a social and economic phenomenon in Europe where large retailers and manufacturers collaborate to promote specific products and encourage customer loyalty through shared marketing efforts. This practice is characterized by physical shops, internet-based sellers, and discount stores working together on promotional campaigns.
Adveriaalit often involves cooperation between numerous companies to create and distribute joint promotional materials, product offers,
In terms of its origins, adveriaalit as a marketing concept emerged in Western and Northern European market
Today, well-articulated retail platforms are prominent entities in the retail industry and especially in collabertising regions