adii
Adii Pienaar, commonly known simply as Adii, is a South African entrepreneur and software developer who co-founded WooThemes, a company that produced WordPress themes and related products. He started WooThemes in 2008 alongside Mark Forrester and Magnus Jepson to serve the growing WordPress ecosystem with premium themes and plugins.
WooThemes is best known for developing WooCommerce, an open-source e-commerce plugin for WordPress released in 2011.
Following the acquisition, Adii pursued other ventures in technology and entrepreneurship, taking on roles in product
Adii’s work is often cited in the context of WordPress’s growth and the emergence of plugin and