accessmotivate
Accessmotivate is a framework used in the fields of accessibility, user experience, and digital inclusion to describe strategies that integrate barrier removal with motivational design to improve engagement with products, services, or information. The term has appeared in academic and practitioner literature since the early 2010s as a portmanteau of access and motivation, reflecting a shift toward not only enabling access but also encouraging sustained use. Definitions vary by domain, and there is no single formal standard for the concept.
The core idea of accessmotivate is to combine two strands: access components and motivation components. Access
Applications of accessmotivate occur in several sectors. In education technology, it aims to reduce access gaps
Evaluation typically considers access and utilization metrics, such as the proportion able to use a resource,
See also: inclusive design, universal design, digital inclusion, behavior design, nudging.