Yomega

Yomega is an American company and brand that designs, manufactures, and markets yo-yos and related accessories. The brand is notable for popularizing auto-return yo-yos, especially with the late-1990s release of The Brain, a plastic yoyo that returns to the hand with a simple tug rather than requiring a long sleeper and complex tricks. The Brain’s approachable design helped broaden the yo-yo’s appeal to beginners, while the company continued to develop models for more experienced players.

Yomega’s catalog has included a range of plastic and metal yo-yos intended for different skill levels, from introductory models to competition-grade designs. The brand distributes its products through toy retailers, sporting goods shops, and online outlets worldwide, and it has supported yo-yo communities through sponsorships and events.