Yleisötason

Yleisötason is a Finnish term used to describe the level of information, language, or presentation intended for the general public. It denotes content that is accessible to a broad audience, as opposed to specialist or professional levels. The concept is closely related to yleisö (audience) and taso (level or standard), and it is used to indicate the target readability and complexity of a message or material.

In practice, yleisötason content aims for clear and straightforward communication. This often involves plain language, minimal jargon, explicit explanations, and logical structure. The term is common in fields such as media, public administration, education, and user-facing documentation, where reaching a wide audience is important. For example, government briefings, public notices, or manuals intended for lay readers are described as targeting the yleisötaso.

Yleisötason is distinct from related concepts such as selkokieli (easy-to-read language) and ammattilaiskieli (professional or specialist language). Selkokieli is a method or style that helps achieve yleisötason readability, while ammattilaiskieli presumes professional background and may involve technical terminology or industry-specific concepts.

Etymology and usage notes: the word is formed from yleisö and taso, with yleisötason functioning as a genitive form used in phrases like yleisötason sisältö or yleisötason viestintä. It can apply to written materials, spoken presentations, and multimedia formats, always reflecting the intended audience level.

See also: yleisö, yleiskieli, selkokieli, viestintä, ammattikieli.