Yleisömittaukset

Yleisömittaukset refers to the measurement of audience or viewership in media. In Finland, the primary organization responsible for media audience measurement is Finnpanel Oy. They conduct surveys and use technological methods to gather data on television, radio, and increasingly, digital media consumption.

For television, Finnpanel uses a panel of households that are equipped with meters to track what channels and programs are being watched. This data allows broadcasters and advertisers to understand audience demographics, viewing habits, and the reach of their content. Radio audience measurement is typically conducted through surveys, asking participants about their listening habits.

Digital audience measurement is a more complex and evolving field. It involves tracking website visits, app usage, video views, and other online interactions. This can be done through various methods, including website analytics, cookies, and dedicated tracking software. The goal of all yleisömittaukset is to provide reliable and accurate data that helps media companies make informed decisions regarding content creation, scheduling, and advertising sales. The data also plays a crucial role in the media market, influencing advertising rates and media planning.