Finnpanel

Finnpanel Oy is a Finnish company that provides audience measurement services for television and online media in Finland. It collects and analyzes data on what people watch and how they access media, producing national and regional ratings used by broadcasters, advertisers, and researchers.

Methodology includes a combination of data from households equipped with viewing meters and from online panels, supplemented with digital telemetry from streaming and online video platforms. The results typically include audience reach, average viewing time, and demographic breakdowns.

History and ownership: Finnpanel was established in the late 20th century as a joint venture among major Finnish media organizations to provide independent audience measurements. It operates with input from broadcasters and advertisers and is part of the Finnish media measurement ecosystem.

Impact and scope: It is the standard source for Finnish television ratings and is increasingly covering digital and streaming audiences as viewing habits shift. Finnpanel collaborates with industry groups to ensure methodological transparency and privacy, supporting evidence-based planning and advertising across traditional and new media channels.