Yleisökehittäminen
Yleisökehittäminen, often translated as audience development, is a strategic process aimed at expanding and deepening engagement with an organization's target audience. This concept is particularly relevant in fields such as arts, culture, media, and non-profit organizations, where audience participation and support are crucial for sustainability and impact. The core of audience development involves understanding existing audiences, identifying potential new audiences, and implementing strategies to attract, retain, and cultivate relationships with them.
This process typically begins with research and analysis to gain insights into audience demographics, behaviors, motivations,