YandexMetrikat

Yandex Metrika is a web analytics service developed by the Russian technology company Yandex. It provides website owners with tools to track and analyze visitor behavior, understand traffic sources, and monitor website performance. The service offers a comprehensive suite of features, including real-time visitor tracking, audience segmentation, campaign tracking, and e-commerce analytics.

One of Metrika's distinctive features is its ability to record user sessions, allowing website owners to watch video replays of how visitors interact with their site. This "Webvisor" feature helps identify usability issues and understand user journeys. Metrika also provides heatmaps, which visually represent where users click, move their mouse, and scroll on a page.

The service is widely used by businesses and website administrators to gain insights into their online presence. It helps in optimizing websites for better user experience, improving conversion rates, and making data-driven marketing decisions. Yandex Metrika offers a free tier with a generous data retention period, making it an accessible option for a wide range of users. Advanced features and higher data limits are available through paid plans. The service integrates with other Yandex services, such as Yandex.Direct, its advertising platform.