Webvisor

Webvisor is a tool developed by Yandex that allows website owners to analyze user behavior on their sites. It records user sessions, capturing details like mouse movements, clicks, scrolling, and form interactions. This data is then presented in a replayable format, allowing website owners to see exactly how visitors navigate their pages. The primary purpose of Webvisor is to help identify usability issues, understand user journeys, and optimize website design and content for a better user experience.

The tool works by injecting a small JavaScript snippet into the website's code. This snippet then tracks user actions and sends the data to Yandex's servers for processing. Website owners can access these recordings through their Yandex.Metrica account, which is Yandex's web analytics service. Webvisor offers filters to narrow down recordings by various criteria, such as device type, browser, traffic source, or specific user actions. This helps in focusing on relevant user sessions for analysis.

Webvisor is particularly useful for diagnosing problems that might not be apparent through standard analytics metrics like page views or bounce rates. For instance, it can reveal where users get stuck, what elements they ignore, or if they encounter errors. By observing these real-world interactions, businesses can make informed decisions about improving navigation, clarifying calls to action, and enhancing overall website effectiveness. The tool aims to provide a deeper, qualitative understanding of user behavior beyond quantitative data.