Winback

Winback is a term used in marketing to describe a strategy aimed at re-engaging customers who have ceased doing business with a company. The objective is to reactivate latent demand, recover lost revenue, and restore long-term customer value. Winback programs are typically part of customer relationship management and may involve data analytics to identify churn patterns, targeted messaging, and time-limited incentives.

Common winback tactics include sending personalized offers, reactivation emails or mailings, revising product or pricing options, tailoring messaging to previous purchase history, and coordinating with loyalty programs. Campaigns often segment customers by recency, frequency, and monetary value, and test different offers to determine which combination yields the highest return. Success is measured by winback rate, revenue per reactivated customer, and overall contribution margins relative to new acquisitions.

WinBack: Covert Operations is a 2001 cover-based shooter video game developed by Omega Force and released for GameCube and PlayStation 2. It is noted for introducing cover-based mechanics, influencing later titles in the genre.

The term winback is thus used in both business and entertainment contexts, reflecting its core idea of re-engaging individuals who have disengaged.