Walmartcom

Walmart.com is the e-commerce platform of Walmart Inc., serving as the company’s primary online channel for shopping, order fulfillment, and delivery. It functions as both a direct retailer of Walmart-branded products and a marketplace for third-party sellers, expanding the range of items available to customers beyond in-store inventory.

The site has its roots in Walmart’s early online retail efforts and expanded significantly in the 2010s. In 2016, Walmart acquired Jet.com to strengthen its online technology and logistics capabilities; Jet’s operations were integrated into walmart.com, and the Jet brand was ultimately retired in 2020. Since then, Walmart.com has continued to develop its online shopping experience, including grocery and household categories, electronics, apparel, and home goods.

Key features include Buy Online, Pickup In Store (BOPIS) and curbside pickup, as well as home delivery in many U.S. markets. Walmart Grocery on walmart.com allows customers to order groceries online for delivery or pickup, forming a core component of the site’s omnichannel strategy. The Walmart+ membership program, launched in 2020, offers benefits such as free shipping on eligible items and fuel discounts as part of Walmart’s competition with other e-commerce platforms.

Walmart Marketplace enables third-party sellers to list products on walmart.com, broadening product assortment and competing with other online marketplaces. The platform emphasizes integration with Walmart’s physical-store network, aiming to provide convenient, affordable shopping experiences across channels. Overall, Walmart.com serves as Walmart’s flagship online retail channel, central to its strategy to blend online shopping with in-store services.