Walmartbranded

Walmartbranded is a division of Walmart Inc. that focuses on the design, manufacturing, and distribution of branded products. The initiative was launched in 2015 with the goal of creating a consistent and high-quality brand image across Walmart's various retail locations. Walmartbranded operates under the Walmart U.S. and Sam's Club brands, as well as other regional brands like Asda, Flipper, and Sam's Club in the United Kingdom.

The division handles a wide range of products, including apparel, footwear, home goods, and accessories. Walmartbranded products are designed to appeal to a broad audience, with a focus on affordability, style, and quality. The brand offers both private label and exclusive products, with the latter being unique to Walmart and its affiliated stores.

Walmartbranded works closely with suppliers to ensure that products meet the company's standards for design, materials, and manufacturing processes. The division also collaborates with retailers to develop marketing strategies and ensure consistent branding across all Walmart stores.

The initiative has been praised for its ability to provide customers with a wide range of products at competitive prices while maintaining a consistent brand image. However, the division has also faced criticism for its labor practices and environmental impact, particularly in countries where Walmartbranded products are manufactured. Walmart has responded to these criticisms by implementing various sustainability initiatives and improving labor standards in its supply chain.