WOMM

WOMM is an acronym that can refer to different concepts depending on context. The most common usage is Word of Mouth Marketing (WOMM), a marketing approach that emphasizes generating consumer recommendations through social networks, online reviews, and word-of-mouth advocacy. Proponents describe it as a cost-efficient form of marketing that leverages trusted referrals and organic conversations, often incorporating strategies such as customer incentives, community building, and influencer partnerships. The rise of social media and review platforms intensified the focus on WOMM as a measurable discipline, with practitioners tracking metrics like reach, engagement, and conversion driven by peer recommendations.

In other contexts, WOMM may appear as the initials of organizations, events, or projects that have adopted the same four letters. Because there is no universally accepted definition beyond Word of Mouth Marketing, the precise meaning of WOMM should be inferred from the surrounding text or source.