Vöruúrvali

Vöruúrvali is the process within retail and merchandising of determining the product assortment offered by a retailer across store formats or online channels. It encompasses deciding which goods to stock, in what quantities, and at which price points, with the aim of meeting customer demand while maximizing sales and profitability. The concept covers both breadth (the number of product categories) and depth (the range within each category) and is shaped by the retailer’s brand, format, target market, and supplier network. Effective vöruúrvali aligns with broader category management, merchandising strategy, space planning, and pricing.

Key aspects include analyzing customer needs and market trends, evaluating supplier capabilities, managing seasonal changes in demand, and balancing inventory costs with service levels. The process typically involves market research, defining an assortment plan, selecting vendors, negotiating terms, launching new products, and periodically reviewing performance. Online and omnichannel retailing have intensified considerations for digital visibility, available stock, and online search behavior, while physical stores emphasize in-store assortment, display, and shelf space.

Common metrics used to assess vöruúrvali include sell-through rate, stock turnover, GMROI (gross margin return on investment), assortment breadth and depth, and product lifecycle indicators. Common challenges are over- or under- assortment, obsolescence, supplier risk, and demand volatility.

See also: category management, assortment planning, inventory management, merchandising.