Vörumenningarinnar
Vörumenningarinnar is an Icelandic term that translates to "consumerism" or "the development of consumer culture." It refers to the increasing societal emphasis on the acquisition of goods and services, often beyond basic needs. This phenomenon is characterized by a growing desire for material possessions, the influence of advertising and marketing, and the identification of personal identity with purchased items.
The rise of vörumenningarinnar in Iceland, as in many Western societies, is linked to factors such as