Värvivalik

Värvivalik (Estonian for color palette) is a defined set of colors used in a design project. It typically includes a primary color, one or more secondary colors, accent colors, and neutrals. A coherent värvivalik provides visual consistency, supports branding, and enhances readability and user experience across media.

Common palette types include monochromatic, analogous, complementary, split-complementary, triadic, and tetradic, as well as custom combinations aligned to a brand’s identity. Neutrals such as white, gray, and black or earthy tones often serve as backgrounds to ensure legibility and balance. The choice depends on the desired mood, audience, and cultural associations.

Creating a värvivalik involves color theory concepts and practical steps: choose a base hue, determine a scheme (e.g., complementary or analogous), adjust lightness and saturation, and test for contrast and accessibility. In digital contexts, consider color models like RGB or HSL and ensure sufficient contrast for text against backgrounds. For print, CMYK conversion is considered.

Practical considerations include accessibility, especially meeting WCAG contrast guidelines, and ensuring consistent application across platforms, devices, and marketing materials. Tools such as color-palette generators, design software, and brand guidelines support palette development.