Vudu

Vudu is an American digital video service that provides rental and purchase of movies and TV shows, along with an ad-supported streaming library. Owned by Walmart, it operates as a hybrid platform that combines a digital storefront with streaming options.

The service began in 2004 as a digital video storefront and later expanded to streaming on set-top devices and apps. Walmart acquired Vudu in 2010, integrating it into its digital entertainment strategy.

Vudu is available on a wide range of devices, including smartphones, tablets, web browsers, smart TVs, streaming devices, and game consoles. It offers 4K Ultra HD with HDR on supported titles and devices, and Dolby Atmos for select movies.

In addition to paid rentals and purchases, Vudu operates an ad-supported "Movies on Us" catalog, which streams selected titles without a rental or purchase fee. Purchases and rentals are managed through a single account across devices.

Vudu historically supported Ultraviolet, a cloud-based digital locker for purchased titles; Ultraviolet was discontinued and the feature was phased out by 2019–2020, with Vudu no longer relying on the service.

The service operates primarily in the United States, with access through vudu.com and through apps on various platforms. Vudu is part of Walmart’s broader digital content strategy and competes with other on-demand services that offer rental, purchase, and free ad-supported streaming options.