Vorwerk

Vorwerk & Co. KG is a German multinational consumer-products company based in Wuppertal, North Rhine-Westphalia. Founded in 1883, it began as a family-owned manufacturer and later expanded into household appliances and related technologies. The group is best known for two brands: Kobold, which markets vacuum cleaners and related cleaning equipment, and Thermomix, a multifunction kitchen appliance that combines several cooking functions in one device. Thermomix products are marketed through a direct-sales network, with independent consultants organizing in-home demonstrations and selling to households in many countries.

As a private, family-controlled enterprise, Vorwerk maintains a centralized management style and a global distribution footprint. The company operates customer-facing activities worldwide, with manufacturing and assembly facilities in Germany and elsewhere. Its product strategy emphasizes engineering, design, durability, and energy efficiency, alongside customer service and after-sales support provided through its sales network and service partners. Vorwerk also invests in research and development to advance its appliance technology, user interfaces, and connected-device capabilities.

In addition to consumer appliances, the group has historically diversified into other business areas, yet its core reputation rests on the Kobold cleaning range and Thermomix kitchen system. The company is recognized for its distinctive direct-sales approach, long-standing family ownership, and focus on premium, high-quality products sold through a global consultant network.