Vnr

Vnr is an acronym that can refer to more than one concept, depending on the context. Two of the most common meanings are Video News Release and Voluntary National Review.

Video News Release (VNR) refers to a pre-produced audio-visual segment created by public relations firms, corporations, or other third parties for distribution to broadcast newsrooms. VNRs are designed to resemble genuine news reports but are produced to promote a sponsor’s message or product. They are distributed to television stations and can be aired as a news item with minimal modification. Because VNRs may resemble independent journalism, professional guidelines emphasize clear labeling to disclose sponsorship and avoid deceptive presentation. Critics argue that undisclosed VNRs can blur the line between advertising and news and potentially mislead audiences about the origin of the content.

Voluntary National Review (VNR) is a reporting process established under the United Nations to track progress toward the Sustainable Development Goals (SDGs). Since roughly 2016, UN member states prepare and present a national report detailing progress, challenges, data, and lessons learned, often at the UN High-Level Political Forum. The VNR process aims to foster accountability, share best practices, and mobilize further action and resources to achieve the SDGs. Reports typically cover governance, data systems, financing, partnerships, and sector-specific progress.

Other uses of the acronym VNR exist in various fields, but the two above are the most widely recognized. Context is important to determine which meaning applies.