VisitWales

VisitWales is a tourism board and marketing organization for Wales, the northern part of the island of Great Britain. It was established in 2000 as a successor to the Welsh Tourist Board, and is funded by the Welsh Government. The organization's primary role is to promote Wales as a tourist destination, both domestically and internationally.

VisitWales operates through a network of offices and partners across Wales, including local tourism businesses, hotels, attractions, and transport providers. It offers a range of services to support the tourism industry, including marketing and promotional activities, events and festivals, and visitor information and support.

The organization's marketing campaigns focus on Wales' unique natural beauty, cultural heritage, and outdoor activities. VisitWales promotes destinations such as Snowdonia National Park, the Brecon Beacons, the Pembrokeshire Coast, and the historic cities of Cardiff and St Davids. It also highlights Wales' vibrant food and drink scene, with a particular emphasis on Welsh cuisine and traditional pubs.

VisitWales works closely with the Welsh Government and other stakeholders to ensure that tourism development in Wales is sustainable and benefits the local economy and communities. It also plays a key role in supporting the Welsh tourism industry during times of crisis, such as the COVID-19 pandemic.

In addition to its marketing and promotional activities, VisitWales provides a range of resources and tools for visitors, including a website with information on destinations, attractions, and accommodation, as well as a mobile app and social media channels. It also offers a visitor information service, with staffed information centres in major tourist destinations and a 24/7 telephone helpline.

Overall, VisitWales plays a crucial role in promoting Wales as a leading tourist destination and supporting the growth and development of the Welsh tourism industry.