Viihteessä

Viihteessä is a Finnish term used to refer to the field of entertainment within media and public life. It describes content related to popular culture, including movies, music, television, celebrities, fashion, and online culture.

Linguistically, viihde means entertainment; the form viihteessä is the inessive case meaning "in entertainment" or "in the entertainment sector." It can function as a label, section header, or article descriptor in Finnish media.

In journalism, Viihteessä is commonly used as a section or column name, especially in magazines and news outlets that separate entertainment from hard news. It can also appear as a standalone article title or subheading.

The scope covers film and television reviews, music releases, celebrity news, events, and trends in streaming and social media, but typically with attention to neutral presentation rather than sensationalism.

Related terms include viihde (entertainment) and kulttuuri (culture). The phrase helps readers orient content toward the lighter side of media and public life, distinguishing entertainment topics from news and other discourse.