Videowelt

Videowelt (literally "video world") is used in German-speaking media and scholarship to refer to the overall environment of audiovisual content, including creation, distribution, rights management, and audience engagement across multiple platforms.

With the advent of online video and streaming in the late 1990s and 2000s, the term gained prominence as media professionals described the transition from traditional broadcast to digital ecosystems. It is often used in analyses of market structure, technology, and policy.

Key components include film and television production, streaming services and video portals, archives and libraries, user-generated content platforms, and metadata and discovery systems. The concept encompasses licensing, copyright, digital rights management, and data analytics that influence how content is found and monetized.

Understanding Videowelt helps explain consumer behavior, the roles of platforms and creators, and debates over access, privacy, and cultural policy. It is used across journalism, research, and media strategy to contextualize trends from on-demand viewing to broadcast renegotiations. Related topics include digital media, streaming platforms, and audiovisual archiving.