Videodelar

Videodelar is a term used in digital media discourse to describe an intermediary entity or individual who negotiates, licenses, and distributes video content across platforms. A videodelar does not primarily produce content; instead, they curate catalogs, secure rights from rights holders, and sublicense or deliver video to streaming services, broadcasters, or online marketplaces. The role overlaps with licensing brokers, content distributors, and video marketplaces, but emphasizes active rights trading and cross-platform dissemination.

The term seems to be a portmanteau of video and dealer. It has appeared in niche discussions since the 2010s, mainly in industry blogs and case studies. It is not part of formal industry taxonomy and remains uncommon in mainstream discourse.

Functions and business model: Typical activities include acquiring licenses for catalogs, negotiating terms such as territory, duration, formats, and revenue shares, managing metadata and rights verification, and coordinating delivery to platforms with required encoding and subtitling or dubbing. Revenue models may involve licensing fees, wholesale distribution, or revenue sharing. A videodelar may also track performance metrics and provide reports to rights holders to aid licensing strategy.

Context and scope: The concept is most relevant in markets with fragmented rights or diverse platform ecosystems, such as regional catalogs or specialized genres. It can be confused with content licensing agents, distributors, or aggregators. In practice, a videodelar complements a rights holder’s direct licensing strategy by aggregating demand across platforms.

See also: licensing rights, digital distribution, content broker, video marketplace, rights management.