Vertriebsmix
Vertriebsmix refers to the strategic combination of different sales channels and methods a company uses to reach its target customers and sell its products or services. The goal of a well-designed Vertriebsmix is to maximize sales effectiveness, customer reach, and profitability. It involves carefully selecting and integrating various sales approaches to create a cohesive and efficient system.
Common elements of a Vertriebsmix include direct sales, where the company's own sales force interacts directly
A successful Vertriebsmix requires ongoing analysis and adaptation. Companies must monitor the performance of each channel,