Verlagsname

Verlagsname is the name under which a publishing house releases its books and other published works. It can refer to the legal entity behind the publisher or to a brand or imprint used for marketing and editorial purposes. In practice, many publishers operate multiple Verlagsnamen, each with its own editorial focus, tone, and target audience, while remaining part of the same corporate group.

From a legal perspective, the Verlagsname can be a registered trademark and may differ from the formal corporate name. Changes to the underlying company, such as mergers or restructurings, do not necessarily erase an established Verlagsname; imprints often endure to preserve continuity and reader recognition. Imprints enable publishers to signal specialized catalogs—for example, literary fiction, academic works, or children’s books—without creating a new company.

In bibliographic and library contexts, Verlagsname is a key data element used to identify the source of a edition, often alongside the publication place and date. Clear naming helps distinguish editions published by different presses or imprints, which can be important for rights, citations, and bibliographic accuracy.

Historically, imprints have played a significant role in publishing, sometimes carrying prestige or tradition that outlives corporate changes. Today, the concept of Verlagsname remains central to brand strategy in publishing, balancing corporate structure with reader familiarity and market positioning.