Vardagsprogrammet

Vardagsprogrammet is a Swedish broadcasting term used to describe daytime or weekday-oriented television and radio programming aimed at a broad, general audience. The phrase translates roughly to the “everyday program” or “weekday program,” signaling content that accompanies ordinary daily routines rather than prime-time drama or hard news.

Origin and usage

The term is formed from vardag (weekday or everyday) and programmet (the program). In program listings and schedules, vardagsprogrammet functions as a category label for blocks of lighter, accessible programming rather than the title of a single series. The label has historically appeared in public service contexts to designate daytime blocks designed for everyday life topics.

Content and formats

Vardagsprogrammets typical content includes lifestyle segments, cooking demonstrations, home and garden topics, fashion and culture, health and consumer affairs, and human-interest reports. Shows in this vein often feature guest interviews, demonstrations, and interactive elements intended to inform and entertain a broad audience during working hours. The overall tone tends to be informative and approachable rather than investigative or sensational.

History and current status

Since the early days of Swedish public service broadcasting, vardagsprogrammet has been part of daytime schedules on networks such as SVT and Sveriges Radio, reflecting a commitment to accessible daily programming. Over time, scheduling structures have evolved and individual programs have adopted distinct titles, but the concept of a daytime, everyday-oriented program persists. Today, the term is mainly used descriptively in schedules and retrospectives rather than as the official title of a regularly aired program.