Upfronts
Upfronts are annual promotional presentations by television networks to advertising buyers, marketers, and media outlets. Primarily a United States phenomenon, they mark the point at which networks unveil their upcoming fall lineups, including new series, returning shows, and pilots in development. The events are used to sell advertising time for the upcoming season and to set pricing across network inventories.
During the upfronts, networks present previews, cast intros, and scheduling and argue the value of their slate.
Timing and scope: The U.S. upfronts typically occur in late May to early June, with networks holding
Mechanics and terminology: The term upfront refers to commitments made in advance of the fall season. Prices
History: Upfronts originated in the mid-20th century as a way for networks to secure advertiser dollars before