Uniroyal

Uniroyal is a brand of tires that has a long history in the automotive industry. It was founded in 1892 as the United States Rubber Company. The company was one of the largest rubber manufacturers in the United States. In the mid-20th century, the company began to focus more specifically on tire production. In 1966, the company officially changed its name to Uniroyal, Inc., reflecting its strong association with the Uniroyal tire brand.

Over the decades, Uniroyal has been known for various tire innovations and popular models. The brand has historically targeted a broad range of consumers, offering tires for passenger cars, trucks, and SUVs. Uniroyal's marketing often emphasized durability and value. In 1990, Uniroyal's tire operations in North America were acquired by the French tire company Michelin. Michelin continues to produce and market Uniroyal tires, maintaining the brand's presence in the global tire market. The brand is often positioned as a provider of reliable and affordable tire solutions.