Unacast

Unacast is a technology company that specializes in location data and analytics. Founded in 2014, the company collects and analyzes anonymized mobile location data to provide insights into consumer behavior, mobility patterns, and foot traffic for various industries. Unacast's platform aggregates data from a wide range of sources, including mobile apps and other location-aware devices.

The company's core offering is its ability to transform raw location data into actionable intelligence. This intelligence is used by businesses for purposes such as understanding customer demographics, optimizing marketing campaigns, analyzing competitive landscapes, and forecasting retail performance. Industries that commonly utilize Unacast's services include retail, real estate, advertising, and urban planning.

Unacast emphasizes privacy and data anonymization in its operations, adhering to various data protection regulations. Their technology aims to provide a privacy-preserving way to understand human movement and behavior in the physical world. The company operates globally, serving clients across North America, Europe, and other regions. Unacast's mission revolves around making location data accessible and understandable to enable better decision-making for businesses and organizations.