Työnantajamarkkinointi
Työnantajamarkkinointi, known in English as employer branding or employer marketing, refers to the process of an organization shaping its image as a desirable place to work. It involves strategically communicating the company's unique value proposition to potential and existing employees. The goal is to attract, engage, and retain top talent by highlighting what makes the organization a special employer.
This marketing effort goes beyond traditional recruitment advertising. It encompasses all aspects of the employee experience,
Effective työnantajamarkkinointi often involves leveraging various channels, including company websites, social media, employee testimonials, and industry