Tyylivihkosta

Tyylivihkosta is a Finnish term referring to a compact document or notebook that collects stylistic guidelines for a project, brand, or publication. It functions as a practical reference to maintain consistency in design, typography, color, imagery, and language choices across materials and channels.

Etymology and scope: The word combines tyylI (style) and vihko (notebook). The form tyylivihkosta is the genitive, meaning “of the style notebook.” It is a common, informal term in Finnish design and communications contexts and is not an official industry standard term.

Contents and use: A tyylivihkosta typically covers typography rules (preferred fonts, sizes, line lengths), color system (primary and secondary palettes, contrast considerations), imagery guidelines (photography style, illustration, filters), language and tone (target audience, voice, terminology, orthography), layout and grid rules, and logo usage (clear space, minimum sizes). It may also include example layouts and copy samples. The document is usually smaller and more flexible than a full brand book, serving as a living, project-specific reference that can be easily updated.

Practical value: The han­dling of a tyylivihkosta helps teams achieve visual and verbal consistency, speeds up decision-making, and supports onboarding new members. It is commonly stored as a digital document, PDF, or lightweight wiki, and updated as needs evolve.

Relation to similar concepts: The tyylivihkosta is related to brand style guides or editorial style manuals. In Finnish, it may be referred to as tyylikirja or brändiopas, with variations in scope and formality depending on the organization.